Lead, define and prioritize the Marketo product backlog, feature prioritization, enhancements, configurations, and roadmap development for an outstanding digital customer experience. Lead business requirements gathering through discovery workshops, solutioning and demonstrations to drive collaboration. Act as a bridge between business and IT technical teams ensuring optim

Responsible for analyzing and optimizing the performance of marketing activities, ad hoc analytic requests, and development/automation of regular reports. Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com Analyzes external and internal customer data using spreadsheet (Excel) mo